Joshua Tawney is a designer working across architecture, interiors, brand identity, and publishing. Trained in Ithaca, NY. Based in NYC since 2004 (+/-).

A boy standing on a wooden fence rail, photographed from a print still in its album sleeve, Kanawha County, about 1985.

Kanawha County, c. 1985. Photographed from the print, in sleeve. Also answers to "Termite."

01
EARLY
2010 – 2014

Cornell + early NYC — I came to architecture sideways. Before Cornell I'd worked at Marc Jacobs International in New York — graphic design, sales, store photography, ration-ing champagne for Sofia Coppola — and learned that visual culture was a discipline you could actually do as a job. I'd already cycled through journalism school at Mizzou and political science with French at WVU. Architecture itself was because of Stephan Jaklitsch, MJ's store architect, who stopped by the office to chat at length. He planted a seed in my mind that I could not ignore, so I proceeded to purchase several books on the matter and speak to architects in practice. Stephan told me, "Whatever you do, do not quit your job here and go study architecture." Simon Ungers' Cube House was the perfect place to park the blue Volvo wagon I bought to move from Brooklyn.

Cornell's Bachelor of Architecture was the only program I applied to. Five years of studio in Ithaca trained me to think structurally about everything — buildings, yes, but also arguments, drawings, and an existential read on the built environment. Summer 2009 took me to Buenos Aires for an internship with Julian Varas on the Mar del Plata Contemporáneo competition. Montreal, Oslo and Snøhetta, Taipei with Arthur Huang and Miniwiz, Tokyo.

After graduation I went to San Francisco to work for BRU | Mason, where I built proof-of-concept models for an undisclosed casino in the American Southwest. Then NYC, where Architecture Work Office hired me for the Design Marfa Housing Competition. These were the years of being shaped — of learning what a discipline does to your habits of attention. I left them able to see scale, time, and surface as the same problem.

Simon Ungers' Cube House, a dark monolithic cube standing alone in a snow-covered field near Danby, New York.

Cube House, Danby, New York — Simon Ungers. Where I lived at Cornell. Photograph: Eduard Hueber.

02
MIDDLE
2014 – 2019

Silling / Prophet years — Six years inside firms taught me what an architecture practice actually is. I started at Ismael Leyva as an Intermediate Architect — multifamily towers in NYC, construction documents at the Domino Sugar Factory, density studies for NYCHA. Then Frederick Tang Architecture, where the work scaled down and the craft scaled up: a black-rope ceiling installation at Hey Hey Canteen in Gowanus; a kitchen renovation for the Parkers with oversized Danish pulls and Moroccan tile; the second location of Greenlight Bookstore on Flatbush; the Mack Weldon headquarters; FF&E for a Carroll Gardens townhouse on Sackett Street. Boutique residential, retail, restaurant — the full vocabulary of a small Brooklyn studio.

In 2017 I moved to Prophet, the brand consultancy, to lead the architectural side of their relationship with CHOPT — a complete physical restaurant redesign, ground-up guidelines package, custom millwork, and the strategic programming of the "customer's journey" from entry to POS. Then expansion drawings for new locations across the eastern US — Connecticut, New Jersey, Maryland, Virginia, DC, the Carolinas, Tennessee, Georgia. Encompass Health became a national signage guidelines package, which I presented to the client in Birmingham. Arby's became drive-thru re-imagination concepts. I learned what brand consulting actually meant — architecture as a brand instrument, not just a building.

Then home. From 2018 I was project designer at Silling Architects in Charleston, leading interiors for Lofts on 5th in Fernandina Beach — nine urban-luxury apartments inside a non-contributing three-story historic masonry building. I presented that project to the Fernandina Beach historic district committee and got it approved. Alongside it, courthouses and university buildings across the Carolinas and West Virginia. By 2019 I was working for myself — the magazine I'd founded the year before had become the job.

Two people standing on a concrete pier by the East River in fog, with a derelict crane and the Williamsburg Bridge behind them.

East River, Williamsburg. Where M, B, and I were unintentional Situationists.

03
RECENT
2019 – NOW

ERL + Fabrication + Moves — In 2018 I founded CJT Publishing with my mother as editor-in-chief and launched Elk River Living — a monthly regional lifestyle magazine for the Elk River area of West Virginia. We're on volume eight. I designed the publication from the ground up, built the website, manage the print pipeline, and shape every issue's editorial system. It's the most rigorous design work I do because every issue has to actually arrive in mailboxes on schedule.

I've been independent since 2019, and running the practice from Brooklyn since 2020. The practice has three orbits that share a center of gravity. Architecture, for residential and commercial clients — interiors, brand environments, and the architectural research that becomes the studies on this site. Design strategy, applied to brands that need their physical and digital expression considered as a single problem. And publishing, where every issue of ERL is a chance to test how editorial structure, typography, and physical artifact reinforce one another.

In 2024 I came on as creative director at Litstone — a lighting company founded by Ioannis Pappos in Pelio, Greece, where river-battered stones from the mountain that cuts straight into the Aegean are transformed into functional art. The product existed; the brand didn't, and that was my year there. Litstone is the chapter I'm still figuring out. The rest of the practice is the one I've made by hand.

A hand holding a striped mid-century dust jacket of Ambrose Bierce's The Devil's Dictionary above a formal sunken water garden.

Ambrose Bierce, The Devil's Dictionary.

Joshua Tawney, 2026.
DRAWING & MODELING

Adobe Creative Suite, Rhino 3D, Blender, AutoCAD, Revit, Grasshopper, V-Ray, Global Mapper, QGIS.

DESIGN & PUBLISHING

Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom, Dimension, Fresco, Capture. Webflow. Notion.

FABRICATION

Wood, metal, plastic, paper. 3D printing, CNC milling, casting in resin, concrete, and silicone. Architectural modeling, rapid prototyping.

DOCUMENTS

Curriculum Vitae 2026PDF · 2 pagesSelected Works · Portfolio 2026PDF · 74 pages

Means & Methods · 05

Architects are taught to leave means and methods to the contractor. In my own practice there is no contractor — so this is how the work gets built, from the ground up.

01

MACHINE

MAXIMUS · since 2023

MAXIMUS is a workstation I specified and Origin PC built in Miami in early 2023. I chose the ASUS ROG Maximus Z790 Hero, the Samsung drives and the 64 GB of memory for performance; the RTX 4080 was as much graphics card as the budget allowed. I installed the liquid cooling, the fans, the added memory and the second drive myself, and I keep the BIOS and ROG drivers current as ASUS recommends. It runs NVIDIA’s Studio driver rather than the gaming one and feeds two factory-calibrated ASUS ProArt displays, set for accurate color, not vivid.

Parts

Intel Core i9-13900K, 24 cores · ASUS ROG Maximus Z790 Hero · 64 GB DDR5 · NVIDIA GeForce RTX 4080, 16 GB · Samsung 990 PRO NVMe, 2 TB and 4 TB · Corsair iCUE H150i Elite Capellix · Corsair RM1000e · Corsair 7000D Airflow · Windows 11 Pro · ASUS ProArt PA279CRV, 27 in. 4K · ASUS ProArt PA278CV, 27 in. 1440p · Logitech MX Master 4 · monitored with CPU-Z, GPU-Z, HWiNFO and Samsung Magician

02

PLAN

C: core · P: projects · B: backup

The drives are laid out like a plan, one use to a room. C: is the core — Windows and the applications. P: is the projects drive, where every live job sits in one canonical tree, so neither I nor an agent works on the wrong copy. B: is a 12 TB external that Macrium Reflect backs up to. If a drive fails, I restore; I don’t rebuild.

Drives

C: Samsung 990 PRO, 2 TB · P: Samsung 990 PRO, 4 TB · B: Seagate Expansion, 12 TB · Macrium Reflect

03

STUDIO

Agents · models · generators

I run AI the way I’d run a small studio: a brief, a review and a record. Claude is the principal collaborator — on this site, its studies and the print portfolio — working inside the same tools I do: Webflow, Notion, Google, Adobe, and Blender on this machine. ChatGPT and OpenAI’s Codex are in the rotation. Hermes, through Nous Portal, gives whichever model I choose direct access to the workstation, so it can search a drive, audit a folder of renders or validate a 3D file rather than wait for uploads one at a time. Ollama runs models locally. For image and motion studies I use Midjourney, Adobe Firefly and the partner models it hosts, and OpenArt, which puts most of the current image and video models behind one account.

In rotation

Anthropic Claude · OpenAI ChatGPT and Codex · Hermes on Nous Portal · Ollama · Midjourney · Adobe Firefly · OpenArt

OpenArt, as of October 2026
Image
Google Nano Banana 2.1, 2, Pro and 2 Lite · OpenAI GPT Image 2 and 2.5 · ByteDance Seedream 4.5 and 5 · Alibaba Qwen Image 3 and Wan 2.7 Image · xAI Grok Imagine Image 2.0 · Kuaishou Kling 3 Omni
Video
Google Veo 3.1 and Gemini Omni · OpenAI Sora 2 · ByteDance Seedance 2.0 and 2.5 · Kuaishou Kling 3.0 and 3 Omni · Alibaba Wan 2.7 and 3.0 · MiniMax Hailuo 3 · xAI Grok Imagine 1.5 · PixVerse V6 · Lightricks LTX-2.3 · SwitchX · HappyHorse
Tools
Director · Smart Shot · camera-angle and motion control · image editing · upscale · relight · background replacement · video inpaint · VFX · character builder · 3D worlds and models · voice, music and lip-sync
04

PROTOCOL

P:\__work-in-progress

The agents are fast, fluent and sometimes confidently wrong, so the work runs on a protocol I wrote, which every session reads before it touches anything. The rendered page is the truth; code is only a guess about it. If an agent can’t verify something, it asks me for a screenshot. My eyes outrank its analysis. Every project carries a dated handoff written for the next session, live edits get a rollback copy first, and corrections become standing rules in a shared memory, so a call I made in August still holds in October. Nothing ships until I’ve seen it.

On disk
!!!_READ_THIS_FIRST_EVERY_SESSION.md
___PROJECT INSTRUCTIONS.txt
README_HANDOFF_2026-10-01.md
2026-08-17_STUDIES-ARROW_ROLLBACK-BEFORE.html
05

PIPELINE

Webflow · Cloudflare

This site is Webflow, built on Lumos and animated with GSAP. Webflow carries the pages; Cloudflare carries the heavy files — AR models from R2 storage, and downloads like the CV above through a Worker. Google, Apple and Microsoft hold the rest together: mail, calendars and Drive, Windows and OneDrive, and the iPhone every AR model is checked on before I call it done.

Stack

Webflow · Lumos · GSAP · Cloudflare R2 and Workers · Google Drive, Gmail and Calendar · Microsoft Windows and OneDrive · Apple iPhone and AR Quick Look