Corporate headquarters for the men's apparel brand at Broadway & 29th — modern, sophisticated, playful, with custom millwork and a pop-up retail display space.
Mack Weldon needed a new corporate headquarters for the popular men's apparel and lifestyle brand that echoes the clothing line's own sensibility — modern, sophisticated, yet playful.
Through diagrammatic exploration and modeling, I developed several schemes resulting in a hybrid program that met the client's expansion needs. The gut renovation features custom trapezoidal multi-purpose tables, workspaces for designers and tech staff, and a pop-up retail display space.
Translating brand into space: Extracting patterns and palettes from Mack Weldon's product line and logo, and reinterpreting them in ways that could be introduced to wall surfaces, reception, and conference room glazing — the brand as a spatial experience, not just a veneer.
Designing for collaborative culture: Mack Weldon's informal, collaborative office culture inspired a plan accommodating a range of functions — open common areas, enclosed meeting rooms, and a custom millwork collaborative table between workspace and kitchenette for breakaway meetings.
Diagrammatic thinking: Using diagrammatic exploration as a primary design tool — rather than moving to plans immediately — produced a hybrid program that preserved fluidity while giving the private rooms and kitchenette their due square footage.
Mack Weldon needed a new corporate headquarters for the popular men's apparel and lifestyle brand that echoes the clothing line's own sensibility — modern, sophisticated, yet playful.
Mack Weldon needed a new corporate headquarters for the popular men's apparel and lifestyle brand that echoes the clothing line's own sensibility — modern, sophisticated, yet playful.
Mack Weldon needed a new corporate headquarters for the popular men's apparel and lifestyle brand that echoes the clothing line's own sensibility — modern, sophisticated, yet playful.
Using diagrammatic exploration as a primary design tool — rather than moving to plans immediately — produced a hybrid program that preserved fluidity while giving the private rooms and kitchenette their due square footage.
Using diagrammatic exploration as a primary design tool — rather than moving to plans immediately — produced a hybrid program that preserved fluidity while giving the private rooms and kitchenette their due square footage.
Using diagrammatic exploration as a primary design tool — rather than moving to plans immediately — produced a hybrid program that preserved fluidity while giving the private rooms and kitchenette their due square footage.
Diagrammatic program studies exploring different strategies in distribution of space.
Diagrammatic program studies exploring different strategies in distribution of space.
Diagrammatic program studies exploring different strategies in distribution of space.
Study models resolving the hybrid program in three dimensions.
Study models resolving the hybrid program in three dimensions.
Study models resolving the hybrid program in three dimensions.
Resultant hybrid program concept.
Resultant hybrid program concept.
Resultant hybrid program concept.
Extracting patterns and palettes from Mack Weldon's product line and logo, and reinterpreting them in ways that could be introduced to wall surfaces, reception, and conference room glazing — the brand as a spatial experience, not just a veneer.
Extracting patterns and palettes from Mack Weldon's product line and logo, and reinterpreting them in ways that could be introduced to wall surfaces, reception, and conference room glazing — the brand as a spatial experience, not just a veneer.
Extracting patterns and palettes from Mack Weldon's product line and logo, and reinterpreting them in ways that could be introduced to wall surfaces, reception, and conference room glazing — the brand as a spatial experience, not just a veneer.
The final form takes the Mack Weldon logo and scales it to create an immediately recognizable pattern that carries throughout the articulated private meeting boundaries of the space.
The final form takes the Mack Weldon logo and scales it to create an immediately recognizable pattern that carries throughout the articulated private meeting boundaries of the space.
The final form takes the Mack Weldon logo and scales it to create an immediately recognizable pattern that carries throughout the articulated private meeting boundaries of the space.
Looking into one of the conference rooms.
Looking into one of the conference rooms.
Looking into one of the conference rooms.
The conference rooms use the bar ceiling lights and polygonal tables to create a dynamic space that incorporates white boards and multi-use wall space. The opaque Mack Weldon logo pattern along the glass allows for privacy while maintaining some level of transparency.
The conference rooms use the bar ceiling lights and polygonal tables to create a dynamic space that incorporates white boards and multi-use wall space. The opaque Mack Weldon logo pattern along the glass allows for privacy while maintaining some level of transparency.
The conference rooms use the bar ceiling lights and polygonal tables to create a dynamic space that incorporates white boards and multi-use wall space. The opaque Mack Weldon logo pattern along the glass allows for privacy while maintaining some level of transparency.
These custom millwork collaborative work tables are situated between the workspace and kitchenette, allowing for breakaway meetings or a place to eat and drink.
These custom millwork collaborative work tables are situated between the workspace and kitchenette, allowing for breakaway meetings or a place to eat and drink.
These custom millwork collaborative work tables are situated between the workspace and kitchenette, allowing for breakaway meetings or a place to eat and drink.
The on-brand sitting area reflects the brand aesthetic and Mack Weldon customer sensibility.
The on-brand sitting area reflects the brand aesthetic and Mack Weldon customer sensibility.
The on-brand sitting area reflects the brand aesthetic and Mack Weldon customer sensibility.
The work spaces are open and receive an incredible amount of natural light.
The work spaces are open and receive an incredible amount of natural light.
The work spaces are open and receive an incredible amount of natural light.
Custom millwork collaboration space.
Custom millwork collaboration space.
Custom millwork collaboration space.
This reception area features a neon Mack Weldon logo light that accents the living style seating and floor lamp.
This reception area features a neon Mack Weldon logo light that accents the living style seating and floor lamp.
This reception area features a neon Mack Weldon logo light that accents the living style seating and floor lamp.
