Unified Chopt's brand experience across digital and in-store environments — plans, elevations, custom millwork, and FFE to CD for expanding franchise locations.
I was an instrumental part of a comprehensive redesign that unified Chopt's brand experience from digital platform to in-store environments. By aligning the app, packaging, and guidelines with physical spaces, I ensured that every customer interaction with the brand was consistent and memorable.
I developed plans and elevations of new location layouts, including customer journey explorations, FFE, and architecture drawings up to CD — drawing the new standard for their expanding franchise. Through consistent reviews with Chopt leadership, I fine-tuned each location to align with the brand guidelines while adapting to the unique constraints of each physical site.
Understanding the customer journey according to mobile or in-person ordering while maximizing circulation efficiency and experience.
Designing custom millwork in keeping with the new guidelines package, adjusting scope per the differences of each physical location.
Meeting with leadership to review design packages and glean the nuances of branding in the food service industry and customer expectations.
